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April 27th 2017 in Uncategorized by

Virgin boss Richard Branson’s 8 top tips for living the best life

Virgin boss Richard Branson’s 8 top tips for living the best life: “be you, give back, have fun, be respectful, dream big, be brave, look after yourself”.  

Words to  live by.

I really enjoy reading his articles, they are inspiring and life affirming – not only on a personal level, but also in business. Being well-rounded humans brings both personal and business success.

Be inspired by his original …

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April 27th 2017 in Uncategorized by

“What you think you become; what you feel you attract; what you imagine you create.”

“What you think you become; what you feel you attract; what you imagine you create.”

“What you think you become; what you feel you attract; what you imagine you create.”

I read that somewhere. Especially poignant if you’re at a cross-roads. Could be said for us as people, but also in the work we choose to do to earn a living. Good to be …

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February 3rd 2017 in Uncategorized by

Knowledge Bite – Multi-Level Marketing (MLM; pyramid selling): What is it exactly?

Knowledge Bite – Multi-Level Marketing (MLM; pyramid selling): What is it exactly?

When I was recently asked what multi-level marketing (MLM, also known as ‘pyramid’ selling) was, I immediately thought I knew but, when it came to articulating it, I realised that my broad concept of it wasn’t enough to properly respond. After doing some research, I explain this controversial but legitimate marketing model …

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February 3rd 2017 in Uncategorized by

#7 SPONSORSHIP – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#7 SPONSORSHIP – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

This is a very specialist field not for the faint-hearted (or cash-strapped!).

The purpose of sponsorship is to raise awareness among a specific audience and to create a powerful ‘association’ between the brand and that group of people.

Rolex®’s sponsorship of Wimbledon tennis is a good example …

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February 3rd 2017 in Uncategorized by

#6 PUBLIC RELATIONS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#6 PUBLIC RELATIONS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

PR is not Advertising. It is the implementation of the company’s strategy in terms of its ‘message’ and how it wishes to be perceived in the media and among the public generally.

This is done by managing what the world reads and hears of the …

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February 3rd 2017 in Uncategorized by

#5 MARKETING COMMUNICATIONS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#5 MARKETING COMMUNICATIONS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

MarComs is the awareness-raising aspect of Business Development. It translates the vision of the BD thought-leadership campaign into appropriate marketing collateral; it is the means through which the world gets to learn of a new product or service, whether it be online or hard …

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February 3rd 2017 in Uncategorized by

#4 EVENTS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#4 EVENTS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

A company holds events to do three things:

To attract new business; as part of its community relations programme; or as part of a sponsorship campaign.

If this isn’t the purpose, then don’t waste money hosting one. It is important to note that Events should not be …

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February 3rd 2017 in Uncategorized by

#3 BUSINESS DEVELOPMENT/SALES – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#3 BUSINESS DEVELOPMENT/SALES – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

Business Development is the deep understanding of the service or product of the company with a specific target audience in mind. It is the finding of new and innovative ways to attract business to the company. This includes thought-leadership campaigns or initiatives that have a …

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February 3rd 2017 in Uncategorized by

#2 BRAND – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

#2 BRAND – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

Broadly, a company’s brand is not defined only by what the logo looks like; it is part of the brand but is only one-quarter of the whole (and some would say the least important).

Essentially, it is what the world sees, hears and reads of the …

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