#4 EVENTS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

A company holds events to do three things:

To attract new business; as part of its community relations programme; or as part of a sponsorship campaign.

If this isn’t the purpose, then don’t waste money hosting one. It is important to note that Events should not be …

#4 EVENTS - From my 8 part Series 'Understanding Marketing: There's a lot more to it than you think!'

#4 EVENTS – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

A company holds events to do three things:

To attract new business; as part of its community relations programme; or as part of a sponsorship campaign.

If this isn’t the purpose, then don’t waste money hosting one. It is important to note that Events should not be a company’s only way of building client or customer relationships, it is only a part … and does not excuse the company from making personal approaches to its clients in maintaining as well as building its relationship with them.