#2 BRAND – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

Broadly, a company’s brand is not defined only by what the logo looks like; it is part of the brand but is only one-quarter of the whole (and some would say the least important).

Essentially, it is what the world sees, hears and reads of the …

#2 BRAND - From my 8 part Series 'Understanding Marketing: There's a lot more to it than you think!'

#2 BRAND – From my 8 part Series ‘Understanding Marketing: There’s a lot more to it than you think!’

Broadly, a company’s brand is not defined only by what the logo looks like; it is part of the brand but is only one-quarter of the whole (and some would say the least important).

Essentially, it is what the world sees, hears and reads of the company as well as what it feels about the experience of dealing with it … and the message in all four needs to be consistent in order for a brand to be successful.